Growing (or Maintaining) Your Arts Organization Strategically – Free Webinar

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Growing (or Maintaining) Your Organization Strategically  TCA Professional Development Webinar Classic – Remastered
Photo of Barbara Morgan by Shannon McIntyre
TCA is excited to offer a remastered professional development webinar that provides an excellent overview of how to use internal strategic planning to align your programs with your mission. Whether you’re growing your services to address new or increased need due to COVID-19, or whether 2020 has simply prompted you to reassess priorities, this webinar can be a good resource. In 2017, Barbara Morgan presented “Growing Your Organization Strategically.” Now, we offer it to you with improved audio and editing for a better flow of the presentation.     

In the webinar, Barbara Morgan, the co-founder and executive director of the Austin Film Festival, covers the basics of building new programs that fit with your organization’s mission. Barbara discusses a method for internal strategic planning that has proven to work: under her direction, Austin Film Festival has grown from an idea into an eight-day film festival– featuring hundreds of films, panels, round tables, and workshops– that attracts visitors from around the globe.

Watch the remastered webinar at

Since 2015, TCA has offered professional development webinars every other month on a variety of topics. In March, we adapted the webinar series to make sure that our topics were addressing the needs of our constituents during the crisis. Since then, TCA offered a series of four webinars specifically focused on survival strategies during the pandemic.

If you missed them, you can find descriptions and links below.      Fundraising During a Pandemic, featuring Brad Carlin, senior consultant at TRG Arts and former managing director at Fusebox.  Staying Agile During the Pandemic – Hints for Small Organizations, with Margie Johnson Reese, executive director of the Wichita Falls Alliance for Arts and Culture.   Adapting to the Changing Pandemic Landscape, with Dr. Zannie Voss, director of SMU DataArts   Creative Borrowing Solutions, presented by Richard Linzer of Linzer Consulting and case study from Irene Namkung, former director of Northwest Folklife.     

Recordings of other past webinars can be found at
Texas Commission on the Arts 920 Colorado Street Austin, TX 78701 512/463-5535 800/252-9415