DALLAS (Aug. 9, 2017) – Visitors to Victory Park may notice that the district seems a little more colorful than they remember, thanks to a new series of vibrant, geometric murals by local artist Lesli Marshall. The selfie-worthy works are the latest installment in Victory Park’s initiative to bring a renewed sense of energy and individuality to the district through public art.
“Victory Park is going through an amazing transformation, and the color and life in these murals reflect the new vibe of the area,” said Marshall. “It’s always exciting to stumble upon art in unexpected areas. In a parking garage, which is usually boring and industrial, people will discover these giant murals and interact with them.”
From goldfish swimming amongst diamonds to a mythical phoenix bird soaring over mountains, each new mural brings personality and a sense of discovery to an unexpected place: inside the parking garage on Victory Park Lane.
For inspiration, Marshall and her team members, Sarah Reyes and Daniel Driensky, looked to five adjectives – radiant, victorious, fierce, strong, and brave – and conceptualized five corresponding murals, each with its own animal and color scheme, painted in bold, bright strokes. Joining the “radiant” goldfish and “brave” phoenix, are “victorious” lions, a “fierce” steer, and “strong” elephants.
Splashed throughout the garage, with one on each level, the intention of the murals is twofold: to bring art into the district and to serve as a creative wayfinding mechanism.
“We could just paint numbers on each level like everywhere else does, but the new Victory Park isn’t like everywhere else,” said Terry Montesi, CEO, Trademark Property Co. “Art is a powerful medium that can transform a space visually and impact how people experience a space emotionally. It’s one of the most important ways that we are adding texture, character, and soul to the district and fostering a vibe that is completely unique to Victory.”
The murals follow the unveiling of Victory Park’s first public art work this spring: an eight-foot steel sculpture in the “V-sign” hand gesture by California-based artist Nathan Mabry. The district will continue to roll out additional public art in the coming months, including a large sculpture by Las Vegas artist Tim Bavington, set to be installed this fall near the W Dallas – Victory Hotel.
The added public art comes as Victory Park owner Estein USA and retail partner Trademark Property Co. continue theirredevelopment efforts to evolve the district into a more authentic, walkable and soulful urban neighborhood.
In addition to the new public art, Victory Park transformation efforts include a full remerchandising, 85,000 square feet of new retail space, and key district enhancements to streets, sidewalks, storefronts, parking, technology and public spaces to promote a more vibrant, user-friendly experience.
Redevelopment efforts are also resulting in a number of new tenants, adding to the more than 20 retailers and restaurants that currently call Victory Park home. A curated collection of seven new local food and beverage tenants will open in the next year, including concepts from Tristan Simon, HG Sply Co.’s Elias Pope, This & That Concepts, Brooke Humphries, and Mesero. Other openings in the coming months include Orangetheory Fitness, Cinépolis Luxury Cinemas – Victory Park, and The 23, a new 285-unit mixed-use apartment community by LMC. Additional parking and a state-of-the-art valet program, as well as lighting and technology upgrades, will also roll out in 2017.
About Victory Park
Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 220,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 3,300 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein USA based in Orlando, Florida. UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the majority of the Victory Park buildings in 2009. For more information about Victory Park visit victorypark.com or follow Victory Park on Twitter @VPDallas,facebook.com/dallasvictorypark and Instagram @DallasVictoryPark.