Dallas art photoessayist and photographer J R. Compton has recently published on his Dallas Arts Revue website:
How to Publicize Your Work by J R Compton
http://www.dallasartsrevue.com/art-crit/Here_Lately/ArtHereLately.html#pub
He advocates for the five Ws dear to journalism: Who, What, When, Why and Where. Plus avoiding artspeak and using plenty of photos. And plenty of other …