Art News DFW Archive

"I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion" by Alyson B. Stanfield was published by Pentas Press in Feb. 2008. For details on the book and tours see idratherbeinthestudio.com.

The book offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com and ArtBizBlog.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more.

Meet the author at a Book Tour Party:

• Saturday, March 29 Artspace111, Fort Worth, Texas, 2 to 4 p.m. Drop in!
  
  Benefiting the Emergency Artists' Support League


• Sunday, March 30 Deanna Wood's studio, Sanger, Texas, 1 to 3 p.m. Drop in!
  
  Benefiting Visual Arts Society of Texas

If you miss out on the party, follow along on the I'd Rather Be in the Studio! blog tour. Artist bloggers will be asking Alyson questions about art marketing and then posting the interview on these dates. Questions will vary, so don't miss a day! ArtGroupsDFW will be joining in too.