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Wednesday, December 29, 2010

Art Biz Blog is one of my favorite sources for information on the daunting business aspects of being an artist. The site offers valuable guides and insights in a well-designed display. The best part is the engaging personal viewpoint of author / art coach Alyson B Stanfield. You can follow her postings via email, Twitter or RSS.

--Sharon Giles
Moderator, Art News DFW


 

Reprinted with her permission:

Best of the Art Biz Blog 2010

I scoured the 257 posts (to date) from 2010 and came up with a Best Of list. 

These might not have produced the highest number of comments, but they incited discussion or had information that I thought was most relevant. And many did, indeed, have the most comments.
Here’s a look back.

15 Minutes a Day to Your Art

If you are one of the artists wrestling with a commitment to your studio, I have a solution: Spend just 15 minutes a day checking in with your art.

Artists’ Geography

Do you identify with being an artist of your region? How important is geography to your identity as an artist?

Marketing Lessons from a Hair Stylist

Marketing lessons are all around us if we pay attention. Guest blogger Michael Lynn Adams shares a personal experience with his hairdresser — one that taught him at least three lessons for his art career.

Implement a Postcard Strategy

Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year as part of keeping your name in front of people.

Get a Grip on Why People Buy Art

Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work.

5 Reasons to Title Your Art

Only one of the reasons to title your art is for search engines.

11 Fast Website or Blog Fixes

The title pretty much says it all.

Pricing for Art Consultants

Artists who sell art to art consultants are often asked to give their wholesale prices. This gives consultants a say-so in final pricing. Is that okay?

Turn Facebook Friends Into Fans

Seven steps to encourage friends on Facebook to become fans of your business page.

3 Critical Items on Your Facebook Fan Page

Artists with fan pages on Facebook should have a good description of their art, images of the art, and–something many forget–a complete credit line with each piece.

Old-Fashioned Marketing That Works

My sister-in-law, Shelly Lewis Stanfield, has sold hundreds of paintings without a blog or social media.

Should you give away your art?

David Castle shares his secrets for gaining raving fans and making extra sales. David has since told me that artists, in their enthusiasm for what he is doing, continue to contact him about this post.

What was your most popular or favorite post of 2010? Feel free to leave it in a comment.

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