TCA’s Free Professional Development Webinar on Strategic Marketing June 20

Free Professional Development Webinar Series
 

     Please join us for a webinar on:

 Wednesday, June 20, 2018 at 2:00 PM CDT
     Register now!
Strategic Marketing
How can you make the most of your marketing dollars in order to reach your desired audiences? In this presentation, Brooklyn Barbieri Henson, Director of Marketing for the Austin Theatre Alliance (The Paramount and Stateside Theatres), will explore simple actions anyone can take to track marketing efforts internally across all platforms and use that data to reach specific audiences. By tracking your own results from email, digital advertising, print, radio, social media, newspaper, and more, you can reclaim your marketing power and make confident, informed decisions resulting in maximum ROI (Return on Investment) for tight nonprofit marketing budgets.

 

About the Presenter:

Brooklyn Barbieri Henson has been with the Austin Theatre Alliance (Paramount & Stateside Theatres) for 12 years primarily in the role of Director of Marketing. She graduated cum laude from Vanderbilt University with a double major in Musical Arts – Voice and Communications. She thrives on out of the box promotional ideas, content generation, the constantly changing digital marketing landscape and will never back down from a pun contest. When outside of the theatres she enjoys singing alongside her Texas country music singer/songwriter husband and raising her 3-year-old next generation superstar!

Please note that space is limited for this free event.

We record these webinars and make them available afterwards.  
Texas Commission on the Arts
920 Colorado Street
Austin, Texas 78701
512/463-5535800/252-9415

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