Professional Development Webinar Series: Secrets of Radio Marketing Aug. 15 FREE

TCA’s next live webinar, Secrets of Radio Marketing, will be offered at 2 PM Central on August 15. Radio marketing is one of the best ways to attract new audiences. Traditional paid marketing is still one of the most cost-effective ways to market your programs, but not the only way you can utilize radio. Longtime WRR-FM Radio Station Manager Greg Davis will discuss relationship development, choosing effective time slots, understanding broadcast range, and making the most of PSAs offered by your friends at local radio stations. Register for the webinar now!
Greg Davis has 25 years of broadcasting experience in radio and television. He began his broadcasting experience through the Educational Television system as a 9th grader at his junior high school in Denison. Mr. Davis worked in college radio while pursuing a degree in advertising/marketing, and in television as a technical news director for a CBS affiliate. Mr. Davis retired as a general manager in commercial classical music broadcasting. He is a graduate of Texas Tech University, where he continues to serve on the Advisory Board for the College of Media and Communications. He also studied at Georgetown University’s School of Business under the National Association of Broadcasters Executive Development Program. Mr. Davis serves on the board of the Texas Cultural Trust.
If you missed the Strategic Marketing webinar we offered with Brooklyn Barbieri Henson of the Austin Theatre Alliance on June 20, good news! All of our professional development webinars are recorded and available here for free.

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